Option Five,
a new safety razor goes to market.
Background
The world awaits
Option was conceived to offer a new generation of men an alternative to the multi razor brands, The core goals of the company were reduce the amount of waist produced by the the male grooming industry. The secondary goal was to introduce a new generation of people to safety razors.
A perfect Angle
The ethos of the safety razor is that there is a perfect angle for holding the blade to your skin, this perfect angle is 30 degrees. The angle became the back mode for the conception of the Option 5 logo, a blade cutting through hairs.
Step by step to a perfect shave.
along the the core product, Option Five released a range of skin care products to aid in the shaving process.
The color blocked shapes create a visual continuation of the process you are able to see visually what is next .
Get in contact
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