Ladiosa, reconnectiong with their customer base.

Ladiosa is a fashion brand based in Taipei, Taiwan, with a focus on women’s fashion in the 30 – 45 age range. Creating fashionable, forward thinking clothing for an ever fashion concsious generation.Choco was approched by Ladiosa to fullfill their need for an approachable identity that could reach the heart of their demographic.

We developed a simple and elegant font as the basis for the Ladiosa logo. For the logo mark a way of incorporating the first letter of each of the two words in the brand name, “L” in la and “D” in Diosa to create a lasting impression.

A guiding title

As a Taiwanese company, Ladiosa had seen a stagnation in their growth, as such they decided to modernise how the communicated with their customers.

Solosolo was tasked with redesigning their Visual Identity, maintaining a link to their roots in Taiwan and moving it forward to appeal to a more worldly audience.

The logo idea is a combination of traditional Chinese knot making and weaving, formed of the Prominent “D” shape that is present within the lettering of the logo.